The Digital Millennium Copyright Act Essay - 1621 Words

In our present day in age, technology and the internet has made it very easy to find and obtain music, movies, television shows, and other media forms without having to pay a fee. In recent years, the music and movie industry, the Recording Industry Association of America (RIAA) and the Motion Picture Association of America (MPAA) initiated a campaign to combat the illegal sharing and downloading of files, songs, and movies. These illegal files are usually transferred through users and peer-to-peer networks including LimeWire, FrostWire, Bearshare, Kazaa, and most importantly Napster, which initiated it all. The illegal files are not only limited to music and movies but also various types of pirated software, such as Microsoft Office or Adobe Photoshop, that are accompanied with serial numbers and instructional manuals. The RIAA and MPAA argued that if an individual exerts much time, effort, and money into a piece of art or software that they created, they should be thoroughly compe nsated. Therefore, the Digital Millennium Copyright Act was created and instituted by the United States Congress to restrict internet piracy by banning the fabrication, allocation, and illegal distribution of pirated materials. In addition, the DMCA was used to accommodate the constant changes of the growing digital age into current copyright laws that are usually reserved for books, magazines, or articles. The Digital Millennium Copyright Act is just and protects the rights of the artists andShow MoreRelatedThe Digital Millennium Copyright Act1608 Words   |  7 PagesFailure to Protect and Abuses of the Section 1201 of the Digital Millennium Copyright Act Most laws are passed by the congress with intent to either limit the government s power or to benefit the country and it s people. This was the thought behind the ill fated and commonly criticized The DMCA (Digital Millennium Copyright Act). Its purpose, similar to its predecessor, the Copyright Act itself, was to protect the copyright owners from the big scary pirates, thus protecting their profits andRead MoreThe Digital Millennium Copyright Act1513 Words   |  7 Pagesadvent of the Internet, Congress passed the Digital Millennium Copyright Act (DMCA) in 1998 to address the obligations imposed by the World Intellectual Property Organization (WIPO) Treaty. Owners of copyright were concerned that their works would be pirated online, and the existing legal systems in place at the time were insufficient to protect individuals and the industry as a whole. The DMCA was passed in 1998 with the intention of stopping copyright infringers from circumventing anti-piracy protectionsRead Mo reEssay about The Digital Millennium Copyright Act1449 Words   |  6 PagesThe Digital Millennium Copyright Act Signed into law by President Clinton on October 28, 1998, the Digital Millennium Copyright Act (DMCA) was the foundation of an effort by Congress to implement United States treaty obligations and to move the nations copyright law into the digital age. (Executive Summary DMCA Report) While this seems a valid description of the law, perhaps a more accurate interpretation lies in the following statement: The DMCA is a piece of legislation rushed throughRead More The Effects of the Digital Millennium Copyright Act of 1998 Essay1313 Words   |  6 PagesThe Effects of the Digital Millennium Copyright Act of 1998 The verb copy is defined as â€Å"To reproduce an original.† (Webster, 57-58) This idea of copying has been around for hundreds of years. In the current time, laws have had to be written to protect against the idea of copying someone else’s work. There are ways around the copyright laws. â€Å"A copy is in violation of a copyright if the original can be â€Å"perceived, reproduced, or otherwise communicated by or from the copy, directlyRead MoreImpact Of The Digital Millennium Copyright Act On Copyright Enforcement And Fair Use3378 Words   |  14 PagesImpact of the Digital Millennium Copyright Act on Copyright Enforcement and Fair Use Jean-Paul Muyshondt University of North Carolina Wilmington Abstract The Digital Millennium Copyright Act of 1998 has changed the focus of copyright enforcement away from the act of copyright infringement and toward the act of circumvention of the technologies used to protect the rights of digital media owners. Additionally, the act has had adverse effects that outweigh the benefits that it provides. Key Words:Read MoreThe Digital Millennium Copyright Act1777 Words   |  8 Pagesappears in the mainstream media. Whether it’s the US Digital Millennium Copyright Act informing you that some search results have been removed, news of foreign governments controlling what their citizens can and can’t view, or Apple and other corporations refusing to meet the demands of the FBI, the internet, and government dealings are closely intertwined. American media gives coverage to many of these stories but there a lot of bills, acts, laws etc. get no attention. Not only is this lack ofRead MoreWhat Is The Digital Millennium Copyright Act?813 Words   |  4 Pagesby copyright protection, but sharing your favorite author was easy and fun. It was not long after computers became more mainstream that books and other media could be found digitally produced by the author, creator or publisher. With this advancement came the ability to share a book or other media with a friend while ret aining the original copy. This copyright infringement was frowned upon by the people that made money selling the digital products. Along came the Digital Millennium Copyright ActRead MoreEssay on 1998 Digital Millennium Copyright Act1331 Words   |  6 Pages1998 Digital Millennium Copyright Act Right before a movie starts in your theatre, you’re subjected to many advertisements. One that always stood out was the piracy campaign ad which gave a perspective on the downloading of movies from an off set worker. His distinctive message was that, movie stars are paid exorbitant amounts of money but the on and off set workers are not. By downloading the movie or â€Å"screener† in advanced, you’re really hurting the people behind the magic. So what doesRead MoreDigital Millennium Copyright Act At The Embassy Level1237 Words   |  5 PagesThere are not many risks involved with the Digital Millennium Copyright act at the Embassy level, but there are a few. The only issues we could possible run into is that a single user illegally downloads copyrighted material. There are several policies and procedure put into place to stop this kind of abuse through our systems. One good thing is that the OSP to our Embassy will not be help accountable for any copyright violations as long as there procedures are in place. Another issue that may beRead MoreDigital Technology And Its Effects On The World1639 Words   |  7 Pagesagainst some very complex issues such as how to control piracy of copyrighted digital media. However, copyright owners have sought out legal means to protect their intellectual assets. In recent years copyright laws have been in effect to strike a balance between protecting the rights of authors, artist and copyright owners, and according to the U.S. Constitution, to â€Å"promote the Progress of Science and useful Arts.† Digital technology, unlike analog technology that preceded it, can make large copies

Essay about The Pros and Cons of Gun Control - 1770 Words

â€Å"A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed† (Bill of Rights). This is the 2nd Amendment of the United States Constitution. This is a document that grants all Americans certain inalienable rights. All citizens no matter their age or standing in society have some understanding of the Bill of Rights and the freedoms that it allows. One freedom that is granted to us, the right to bear arms, has become the center of a heated issue in today’s society and many years before. The majority of citizens have felt the impacts of guns, either positive or negative, during some point of their life. It is because of the fact that guns are a part of†¦show more content†¦Granted, this is one meaning and is what a large number of Americans want, but it is not the only meaning. There are several other varying degrees of gun control that are being taken into considerati on. One is to restrict the ownership of fully automatic rifles (machineguns) to military personal only or to those with special permits. Another proposal has been to outlaw the ownership of handguns. Everyone has a different opinion about the issue and what should be done to solve the problem, no matter what is done the main question is would restricting the ownership of firearms be a violation of our 2nd Amendment? Our rights are in place to protect our freedoms, but when is it permissible to infringe upon those rights for the protection of the common good? The standard which is in place simply states, that your rights are in place until exercising your rights violates other rights or places others in danger. Meaning that I have the freedom of speech but that does not allow me to yell fire in a movie theater because it would endanger the common good. So now that we understand that one person’s freedoms stop where another’s starts, the question is does owning a gun infringe upon other’s rights? The answer to this question is up for discussion; some would say yes that the mere ownership of a firearm is violatingShow MoreRelatedThe Pros And Cons Of Gun Control1225 Words   |  5 Pagesto discuss in this paper is gun control as I feel it is a hotly debated issue in the country today, especially after the incidents we have had throughout the recent years. Gun control has and probably will always be an issue that is argued for or against from all political sides, regardless, of your own beliefs one must look at the pros and cons of gun control to determine what is necessary. To address this, we must first look at the statistics on deaths involving guns and then apply the currentRead MoreGun Control: Pros and Cons1986 Words   |  8 Pages| Page(s) | 1 | Table of Content | 1 | 2 | Introduction | 2 | 3 | Gun Control: Pros (i) Disarm and Control Citizens (ii) Better Management (iii) Reduce Crime Rate and Death Rate | 3-4 | 4 | Gun Control: Cons (i) People’s Life Unsecured (ii) Women’s Safety Unguaranteed (iii) Spring Up of Black Markets (iv) Conflict with Democracy | 5-7 | 5 | Conclusion | 8 | 6 | References | 9 | Introduction: A gun is a normally tubular weapon or other device designed to discharge projectilesRead MorePros And Cons Of Gun Control1511 Words   |  7 PagesGun control is a policy that the government limits the keeping and using of guns by citizens. According to Firearms and Federal Law: The Gun Control Act Of 1968, the Gun Control Act is designed to provide support to Federal, State, and local law enforcement officials in their fight against crime and violence. (Journal of Legal Studies). Firearm is an epochal invention. But unfortunately, no matter in the past or now, guns and firearms are often misused. Therefore, gun control policy exists. InRead MoreThe Pros And Cons Of Gun Control875 Words   |  4 Pagesissue of gun control laws has become a prevalent topic of debate throughout American society. This debate stems from two opposing arguments over gun control. Some feel gun control laws are fair and not the contributing factor to these mass shootings, whereas, others feel that there is an urgent need for strict laws in order to end the problem of mass shootings. There are numerous pros and cons to the enforcement of stricter gun control laws but we must note a few things: stricter gun control laws wouldRead MoreThe Pros And Cons Of Gun Control897 Words   |  4 PagesGun control is an on going debated rather guns should be allowed or to be banned. Gun control, politics, legislation, and enforcement of measures intended to restrict access to, the possession of, or the use of arms, particularly firearms. Gun control is one of the most controversial and emotional issues in many countries, with the debate often centring on whether regulations on an individual’s right to arms are an undue restriction on liberty and whether there is a correlation between guns andRead MoreThe Pros And Cons Of Gun Control785 Words   |  4 PagesGun control is a big topic in the United States today, a lot of people have many different opinions on this. They are usually about whether we should we have gun control or not. We should not need gun control to solve crime in the United States. We need laws, background checks and more. The conversation about gun control will continue on as long as guns are made and used. The argument about gun control is doubled sided. This means that on one side citizens want the government to have control overRead MoreThe Pros And Cons Of Gun Control1329 Words   |  6 PagesGun control is an extremely controversial topic in America. There are many advocates of weapon control - individuals who wish to have stricter laws to keep certain groups of individuals from acquiring a gun. In any case, there are likewise the general population who cant help contradicting gun control laws and accept there ought to be a more tolerant gun control to moreover enable individuals to protect themselves amid dangerous circumstances. On the two sides of this issue, sentiments extend fromRead MoreThe Pros And Cons Of Gun Control1474 Words   |  6 PagesGun control laws are an ongoing process that varies from location, to time of history. Throughout history different laws and regulations have been made about gun control across all continents on earth. These laws change frequently and will continue to do so till the end of time. Many people are either for or against these laws depending on their religion, moral beliefs and location. Although increasing gun control is used for the protection of citizens, it could be deemed unnecessary to many becauseRead MoreGun Control, Pro and Con.850 Words   |  4 PagesAmerica is the most well armed nation in the world. The reason why Americans own so many guns is because of the second Amendment, which states â€Å"The Right to Bear Arm†. This amendment guarantees U.S. citizens the right to have firearms. In the freedictionary.com, weapon is defined as, an instrument of attack or defense in combat, as a gun, missile, or sword. There are many kinds of weapons and almost all of them are illegal to use without registration. Weapons are changing over times. Looking backRead MorePros And Cons Of Gun Control1073 Words   |  5 Pages Implementing gun control in the United States would only result in more chaos and increased rebellion from citizens who responsibly and legally own firearms. In doing so, the law-abiding citizens would be left defenseless against the criminals who continue to obtain guns illegally. Not only that, but the 2nd amendment rights of the United States Constitution would be diminished and the crime in the community would remain the same or perhaps increase. Gun control would not stop criminals from illegally

The Legacy Of Abraham Lincoln Essay - 2382 Words

Abraham Lincoln paved a path of equality and freedom for slaves and people of the 1800s as well as having a major impact on society and government; Abraham Lincoln s engagement with the public people skyrocketed his career as being a president and a suitable leader to the people of the United States of America. Born on February 12th, 1809 in Hardin County, Kentucky, Abraham Lincoln in his later years would be known as one of the most influential leaders of all time. Abraham Lincoln was born into a poverty-stricken and illiterate family in the backwoods of Kentucky. Although the greater part of his family was uneducated, Lincoln strived to better educate himself regardless of his families finical and social situation. As a juvenile, Lincoln stood out among many. In his later years, Lincoln found himself in the town of New Salem with a job at a general store. Lincoln used many of his survival skills learned as a child, such as the capability to split trees and performing other hard work, this created a platform for himself and made a name for himself among the community of New Salem. At age twenty-three young Lincoln started his political career. The same year he moved to Salem, he began to run for the general assembly of New Salem. Soon after his announcement of running for general assembly, the infamous Black Hawk War began. While Lincoln was still in the running for general assembly, in place of campaigning, Lincoln turned his efforts in other directions. Lincoln joinedShow MoreRelatedThe Legacy Of Abraham Lincoln1958 Words   |  8 PagesLeadership and Legacy: Background Research Paper Abraham Lincoln By:Audrey Knight Introduction Great leader and main topic Abraham Lincoln lived in the 1800’s where he accomplished many things in his 54 years of life. He lived in the U.S. through several major events in history and left a legacy that will never be forgotten. As the 16th president of the United States he brought about the emancipation of slavery, preserved the Union during the Civil War, and served the people. His heroic leadershipRead MoreThe Legacy Of Abraham Lincoln933 Words   |  4 PagesSynopsis Regarded as one of the United States of America greatest heroes, Abraham Lincoln is famous for his unique appeal and incredible impact on the nation. He was the United States 16th president. His story is an astounding one rising from a humble background to become the most powerful man the land. However, at the time when his country needed him most, a tragic and sudden death strikes him. He is assassinated. He left a legacy that endured due to his unique humane personality as a leader of the unionRead MoreThe Legacy Of Abraham Lincoln Essay2383 Words   |  10 PagesReport Name Abraham Lincoln paved a path of equality and freedom for slaves and people of the 1800s as well as having a major impact on society and government; Abraham Lincoln s engagement with the public people skyrocketed his career as being a president and a suitable leader to the people of the United States of America. Born on February 12th, 1809 in Hardin County, Kentucky, Abraham Lincoln in his later years would be known as one of the most influential leaders of all time. Abraham Lincoln was bornRead MoreThe Legacy Of Abraham Lincoln1217 Words   |  5 PagesAbraham Lincoln was born in the year 1809 on February 12th in the town of Hardin County, Kentucky to Thomas and Nancy Lincoln. Growing up Lincoln had no proper education, consequently he read books and educated himself. During Lincoln’s young adult years, he worked a various number of jobs as a shopkeeper, surveyor, and a postmaster. In 1832, Lincoln became a captain of the Hawk War against the Native Americans. Shortly after the war was over, he began his political career and was elected to theRead MoreThe Legacy Of Abraham Lincoln1817 Words   |  8 Pagesmore than any of these other men: Abraham Lincoln, the man who freed the slaves. Abraham Lincoln, born February 12, 1809 in Hodgenville, Kentucky, is widely considered to be one of the greatest presidents to have ever been in office. During the course of his presidency, Lincoln not only lead the Union during the Civil War and tried to unify the nation through a harsh time of crisis, conflict, and bloodshed: through his beliefs, his example and his legacy, Lincoln freed the slaves, gave them the rightRead MoreThe Legacy Of Abraham Lincoln1826 Words   |  8 Pages Abraham Lincoln’s victory in the 1860 presidential election, was a beacon of hope for many slaves in America. Becoming the 16th president of the United States serving from 1861 to 1865, Abraham Lincoln is one of America’s most celebrated heroes. Holding office during the years of the American Civil War, Lincoln preserved the Union, while creating a new era that consisted of emancipated African American slaves. After winning a victory at the Battle of Antietam on September 17, 1862, he issuedRead MoreLegacy Of Abraham Lincoln s Legacy Essay1582 Words   |  7 PagesLegacy Leader: Abraham Lincoln A legacy leader is someone who has left a positive and lasting impression in society due to his or her leadership qualities and/or traits. Abraham Lincoln is a prime example of a legacy leader due to the leadership traits he displayed throughout his presidency. Abraham Lincoln was the 16th President of the United States. He exhibited great leadership qualities such as integrity, duty, and selfless service. Abraham Lincoln’s Emancipation Proclamation and hisRead MoreThe Legacy Of Abraham Lincoln1500 Words   |  6 PagesAbraham Lincoln has been studied more than any other in American history. In fact, over 15,000 different books have been written about our 16th president. Throughout the pages of these books, President Lincoln is affectionately referred to by many different names, such as the Railsplitter, Honest Abe, and the Great Emancipator. A vast majority of these written works honor Lincoln as one of our greatest presidents. Not everyone feels that way, however. Charles Adams, in his book, When in the CourseRead MoreThe Legacy Of Abraham Lincoln1292 Words   |  6 PagesAbraham Lincoln has been called the greatest president in all of American history. His principles were dedicated to the survival of the United States during one of the most gruesome and bloody wars in the country s history, the American Civil War. During his presidency, he fought for the emancipation of slaves because he believed the institution of slavery was morally unjust. His ideals, which appealed to the founding principles of the country, energized and mobilized the union and kept it aliveRead MoreThe Legacy Of Abraham Lincoln928 Words   |  4 PagesP. Thomas, Abraham Lincoln: A Biography (Southern Illinois University Press, 2008). †¢ David Herbert Donald, We Are Lincoln Men: Abraham Lincoln and His Friends (Simon Schuster, 2004). †¢ Roy Morris Jr., The Long Pursuit: Abraham Lincoln’s Thirty-Year Struggle with Stephen Douglas for the Heart and Soul of America (Bison Books, 2010). 5. Similar Articles: †¢ Mary Frances Berry, â€Å"Lincoln and Civil Rights for Blacks,† Volume 2, Issue 1, 1980, pp. 46-57 (Journal of The Abraham Lincoln Association)

Ethical Consumerism (A case of Food and Drinks business)

Question: Identify the whether the ethical consumerism has changed the companies tactics and consumer buying behvaiour? Answer: Executive Summary The major purpose of this study is to identify the whether the ethical consumerism has changed the companies tactics and consumer buying behvaiour. Ethical consumerism is word that does not only defines the honesty and fair trade in fact it is more related to the quality of food and pricing of the products etc. the chosen company here is McDonalds who over the years has come up with new ideas and ventures to support its ethical view. Company follows the utilitarian approaches where the company has been able to gain the large customer base. Apart from that, McDonalds uses halal food, positive form of advertising and value pricing are some of the major ingredients of ethical consumerism which helps the McDonalds to stay at the top positions. Besides that, with the of secondary research it has been found that, company is strictly using the ethical form of the pricing called value pricing. On the other hand company fails to improvise its advertisement which is deceiving in past. However, with the help of quantitative data analysis, it has been found that, company is able to reach large customer base because of value pricing, and quality of offer. Most of the respondents within the primary research are not happy with company services which are poor. Introduction In the current contemporary business scenario, ethical consumerism is one of the most important part which affect the organizations strongly. There were times when ethical consumerism was a philanthropic word but currently the ethical consumerism is removing the concept of stereotype of selling of products as per the personal choice. Currently ethical consumerism is defined as consumer personal choice for consumption based on the ethical issues like human rights, social justice and animal welfare (Borzaga and Becchetti, 2010). The study will deal with various aspects of issues in food drinks of the McDonalds. There has been numerous examples the food chain companies were not used to ethical consumerism within their business. The researcher will also go through the various figures and tables which show that ethical consumerism in food and drinks industry is growing since 2006 (Carroll, 2009). Apart from that, the study will also focuses on the moral principles and standard have been followed within the food chain company or not. UK is one of the largest food markets where the study will take places (Crane et al. 2007). With the help of various opinion and survey the study will try to focus on the consumer behaviour towards the food items. Consumer international is one of the regulators of the ethical consumerism. Ethical Consumerism The term ethical consumerism is being used by the UK magazine in 1989 which suggest that fair trade. Ethical consumerism is one of the major global moralities based ethical system where purchasing decision is made based on the moral choice (De Cremer and Trenbrunsel, 2011). Ethical consumerism is not only limited charity, donations or to fair trade activities but is also related to the price, quality and payment techniques are other factors that is related to the ethical consumerism of the food industry (Maignan and Ferrell, 2008). As per the UK food statistics 2013, total agric food sector contributes more than 97.1 billion which approximately 7.5 of national GDP. The food prices in the recent times have been risen by 12% since 2007. Most of the retail food chain companies like McDonalds and Subway has major chain of food worldwide. Since the 1999 to 2009, ethical consumerism in the food and drinks market is growing (Mcdonalds.com, 2015). Ethical consumerism in the food and drinks industry has been changes as per ethical consumption of the customers. Food industry was involved in the several law suit and other legal cases in the course 70 years of the business (Dillard and Dujon, 2008). Ethical consumerism in food industry is been growing as the most of the fast food companies and restaurants are trying to use the recyclable products which will lead in the path of sustainability. Ethical food and Drink 1999 m 2008 m Organic 390 1980 Fair trade 22 635 Rain forest - 369 Farmers markets 131 220 Free range eggs 452 768 Freedom foods 173 415 Sustainable fish 189 174 Tuna fish 172 51 Freedom food 37 128 Total 1566 4371 Graph 1: Ethical consumerism in Food chain industry (Source: Garsten and Hernes, 2008, pp-344) Company review McDonalds is one of the largest food chain in the world with revenue worth of 28 billion and with 500,000 employees in worldwide. McDonalds and other fast food industry like subway and the KFC and burger king are known of the giants of the world who follows the ethical form of consumerism in order to gain the confidence of the consumers (Griseri and Seppala, 2010). Utilitarian Approach: Most of the companies are strictly following the utilitarian approach which will lead to greatest good for the large number of populations. One of the major examples is McDonalds has increases the wages of the employee every years in the form of designation and salary (Hartman and Werhane, 2009). Apart from that, company uses participative form of leadership and gives fair chances for every one opinion from customer to workers regarding any change (Langlois and Schlegelmilch, 2009). Some of the of the ethical consumerism approaches used by the McDonalds Value based Pricing: McDonalds follows value based pricing methods pricing for the products and service sold by the company to their consumers (Furunes and Mykletun, 2009). Figure 1: Values based Pricing strategies used by McDonalds (Source: Kline, 2010, pp-12) Companies McDonalds $ Burger king $ Big Mac burger 3.99 5.50 Cheese burger meal 5 6.20 Chicken meal 5.59 6.19 Bacon burger meal 4.49 5 Family chicken meal 12.36 15.10 Graph 2: Value pricing used McDonald in compare to other companies (Source: McDonalds value pricing Value addition % Price 11.1% Variable cost 7.8% Volume 3.3% Fixed cost 2.3% Halal food: McDonalds uses halal meat at its fast food centers outlets. Halal meat is slaughter by halal method which is religious slaughter. In nearly more than 100 outlets of the McDonalds around the UK are serve the halal approved chicken (Kotler and Lee, 2006). The sandwich served in stores has been contained halal meat since 2007. British Muslims population is been growing from 3% to 7% in 2013. Feedback from the consumer are being one of the major indicators which shows that, consumer are willing to purchase halal food. As per the Food standard agency report of 2012, 975 of cattle and 965 of poultry slaughter using the halal method in UK because of the demand of fast food chain companies. EU union is carrying out the study to examine the feasibility of introducing the labeling on meat to specify how animal is killed which has been offered by the various stores at McDonalds (Mcdonalds.com, 2015). Ethical advertising: Ethical advertising comprise of the honesty, social consciousness and the environmental consciousness. McDonalds has been very much controversy for its advertising but company has recently change its policy of using the social and environmental consciousness advertising (Lawton and Lasthuizen, 2011). McDonald uses solid, permanent and constructive ethical programmes which will help the company for years to come. For instance in 2003, McDonalds started a nationwide advertising campaign in UK to promote healthy leaving and eating which includes removal of super size option , changing fires and sola with milk and mixed fruit juice in a happy meal (Birch and Moon, 2008). Recently, McDonalds healthy salads with chicken have also been introduced with lose fat menu option in their advertising. McDonalds has stopped using the children, patriotism and other military person from their advertisement in order to promote the product ethically (Braley, 2008). Fast food chain Ethical advertising McDonalds 15.35% Burger King 7.45% KFC 13% Subway 9% Pizza hut 11.2% Graph 3: Ethical Advertising of the fast-food chain company (Source: Dev et al. 2009, pp-213) However, there has been serious allegation has been made against the McDonald in recent years for Instance: McLibel UK in 1990, environmental campaigner held and Dave has allegedly kept the defamation case against the McDonalds (Coughlan, 2009). The trail ran for more than two and half years and has become one of the longest trails of English era. McDonalds exploit the children advertising by exploiting the children with their misleading advertising. Apart from that, several cases against the KFC and McDonald are being given in the court which against the selling their burger with fat free note which is unethical consumerism. This has increased the obesity problems in worldwide (Collins and Schultz, 2008). Opinion Survey While conducting the opinion survey 10-15 respondents are taken from the GSM London. The opinion survey will be used on the primary and quantitative form of questionnaire in order to understand the actual thoughts of consumer on McDonalds (Carey, 2006). 1.How often do you buy from the McDonalds? Options No of respondents Total respondents Response % Once in a week 5 15 33% Twice in a week 4 15 27% Once in a month 3 15 20% Twice in a month 2 15 13% More than twice month 1 15 7% Graph 4: Purchasing from McDonalds Findings and Analysis From the above , it has been found that most of the consumer are purchasing the McDonalds products more than twice a week with 27%. This shows that demand of burger of McDonalds is been rising with every years although there has been strong competition in the market (Braley, 2008). How far do you agree that McDonalds charges value pricings? Options No of respondents Total respondents Response % Strongly Agree 6 15 40% Agree 4 15 26% Neutral 3 15 20% Disagree 1 15 7% Strongly Disagree 1 15 7% Graph 5: Pricing of McDonalds Findings and Analysis Around 40% of the respondents believes that McDonalds ahs value pricings. Since 2007, company has changed its pricings strategies from penetration to value pricing in order to create universal appeal for their customers. This has increase the customer base for the company from 11.07% in 2008 to 2013% (Dodds and Joppe, 2006). How far do you agree that advertising campaign of McDonalds is ethical? Options No of Respondents Total respondents Response % Strongly Agree 3 15 20% Agree 5 15 34% Neutral 4 15 26% Disagree 2 15 13% Strongly Disagree 1 15 7% Graph 6: Advertising campaign of McDonalds Findings and Analysis From the above, it has been found that, around 34% of the respondent agree that advertising campaign of the company is more ethical but more than 13% of respondent still believes that McDonald does not uses the ethical advertising. Company has uses clown to promote and mark its brand value. How far do you agree that McDonalds products meet their ethical standard? Options No of respondents Total respondents Response % Strongly Agree 2 15 13% Agree 5 15 34% Neutral 4 15 26% Disagree 1 15 7% Strongly Disagree 3 15 20% Graph 7: Meeting the Ethical standard Findings and Analysis Around 34% agrees that, McDonalds produce the products which meet the ethical standard (Fox, 2007). Some of the products like use of Halal meat and value pricing shows that compnay is able to meet the standard of ethical consumerism. 5.Which factors needs more emphasis for better ethical value of products? Options No of respondents Total respondents Response % Quality of food 4 15 26% Organic products 5 15 34% Advertising 3 15 20% Recyclable packaging 2 15 13% Payment options 1 15 7% Graph 8: Factors needed to give more emphasis for McDonalds From the above, around 26% and 34% respondents totally agree that quality of food and advertising campaign products are some of the major factors that needed to give more emphasis for the products. Conclusion With the help of the secondary form of research , it has been found that McDonalds is able to register their name in ethical form of consumerism by introducing the halal meat , value pricing and positive advertisement that has able to gain the large customer base. Although company has been criticized for several advertisement and use of child within their advertisement campaign but company has recently has come up with new form of advertisement campaign such as salads and fruit makes healthy and reduce the obesity. Apart from that, primary research has helps to understand the actual thought of the customers regarding products. As most of the consumer are agree that company is able to generate value pricing products and also has been able to meet the ethical standard as promised by the company. However, most of them has also feel that advertising is one of the major controversial area which still ha not be improved. Company uses utilitarian approaches while following the ethical consumerism. There been ample evidence which shows that, company is looking to generate the large customer base via introducing new ethical and sustainable products and packaging like paper packaging etc. During the time of primary form of research, some of code of conduct has been flowed which include maintaining the anonymity of the respondents. Reference List Books Borzaga, C, and Becchetti, L. (2010) The Economics of Social Responsibility. 6th ed. New York: Routledge. Carroll, A. (2009) Business Ethics: Brief Readings on Vital Topics, 3rd ed. London: Routledge. Crane, A. et al (2007) CSR: Readings and Cases in a Global Context, 6th ed. Sydney: Routledge De Cremer, D. and Trenbrunsel, D. (2011) Behavioural Business Ethics: Ideas on an Emerging Field, 4th ed. New York: Routledge Dillard, J. and Dujon, V. (2008) Understanding the Social Dimension of Sustainability. 6th ed. London: Routledge. Garsten, C. and Hernes, T. (2008) Ethical Dilemmas in management, 7th ed. London: Routledge. Griseri, P. and Seppala, N. (2010) Business Ethics and CSR. 4th ed. New York: Wiley Hartman, C. and Werhane, P. (2009) The Global Corporation: Sustainable, Effective, Ethical Business Practices, 3rd ed. New York: Routledge Kline, J. (2010) Ethics for International Decision-Making in a Global Political Economy. 6th ed. London: Routledge. Kotler, P. and Lee, N. (2006) Doing the most Good for Your Company. 5th ed. Canada: Wiley Lawton, A. and Lasthuizen, K. (2011) Ethics and Management in the Public Sector, 6th ed. Berlin: Routledge. Journals Birch, D. and Moon, J. (2008) Introduction; JCC theme issue: corporate social responsibility in Asia. Journal of Corporate Citizenship 13: 18-23 Braley, S. J. F. (2008). Ethics incorporated: Department managers set and enforce guidelines. Meetings Conventions. 36(1), 58-66. Bucaro, R. C. (2007). Tackling the ethics question in business. Club Industry. 17(1), 14. Campbell, J. L. 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