Evil Disney, Research Response to Henry Giroux Essay Example for Free

Evil Disney, Research Response to Henry Giroux Essay There are plenty of hotbed issues on how the Disney corporation’s sociological and socio political ideologies are embedded into their products and how they affect children, but very few ask why Disney would place hidden ideologies in their movies/shows. What reasons would Disney have to program children with outdated morals while trying desperately to uphold a model image of innocence? What practices has the disney corporation practiced that some would consider immoral or even illegal? To answer these questions the following issues must be explored in more depth: The history and actions of Disney from its inceptions to the present,Walt’s strict â€Å"moral† code along with the legacy he left behind, the policies of Disneyland along with the corporation’s political, judicial and economical power, Walt’s ties to the FBI and organized crime syndicates, and the revolving door politics in our government. Disney’s powers have allowed them unprecedented freedoms associated with a private company and the pandora’s box that is Evil Mickey. First,what is the Disney corporation and how did it come to be? It was created almost single handedly by Walter Elias Walt Disney. He was born on December 5, 1901, one of five children. Walt had a love for drawing cartoons early on and even made money as a child by selling some of them to family and friends. When he was 16 he joined the Red Cross as an ambulance driver for WW1 after being denied service in the army for his young age. This patriotic fervor that would later shape his cartoons. When he returned home from the war he made a few failed attempts at working in different animation companies until he and his brother, Roy, started the Disney Brothers Studio in 1923 after moving to California. The two of them prospered despite two major setbacks becoming one of the most powerful media conglomerates today. Their first setback happened In the late 1920’s. Disney learned that Winkler and her husband, Charles Mintz, had basically stolen their entire enterprise when they stole the rights to Oswald, an early character for his laugh-o-grams. Along with all but one former employee, Iwerks, who refused to leave Disney, hopefully winning him employee of the year. (biography. com) Charles was unsatisfied with the production costs for earlier creations. When Oswald became highly successful, Mintz hired all of the former employees thereby giving the rights to the later formed Universal picture’s first creation. According to his biography, during this time Walt’s wife was pregnant with their first child and Walt went into a deep depression claiming it on â€Å"financial stress†. (sito, ch5) There is a lot of speculation about this time in Walt’s life. Some say that the Mishpucka and the organized mob had an influence into this(babbit); the mob, who at the time were powerful in the freezone of Hollywood, controlling unions, local law, real estate, film sets, etc. Time Magazine, Nov. 1, 1943, wrote, In the witness chair in Manhattan’s Federal Court sat bland, Wily Willie Bioft (pronounced Buy-off), blackmailer, panderer, labor leader, and now star witness against eight ex-pals, who are charged with shaking down $1 million from the movie industry Question: Was it true that Bioft once had a five-year plan for taking over 20% of Hollywood’s profits-and eventually 50% interest In the studios themselves? Bioff (wistfully): If we’d lasted that long, we would have. Question: Did you ever say you were boss of Hollywood and could make producers do whatever you wanted? Bioff: Yes-and I could make them dance to my tune. Although Bioff rolled over on his pals and ended up getting car bombed later there is no proof that Walt ever worked with them or against them. The only link between Walt and the Mishpucka/Mafia is Mafia associate, Henry Cohn. After the first setback with Mintz Walt was heavily in debt and needed some way to bounce back his business after losing nearly everything but his mind. Henry offered to give Walt a loan. The thought of the mafia looming over his head is one of the reasons stated for his severe depression (RasmussenSito) The theft of Oswald, was a blessing in disguise that lead to the creation of Mickey Mouse and later to create the worlds first full length animated movie in 1937, Snow White and the Seven Dwarfs, which won 8 Oscars and made 1. 5 million despite being in the midst of an economic meltdown. (biography. com) Opening up Disney to a whole new realm of marketing and showing Walt the popularity and power of his studios. The second setback was the strike of 1941. Which was instigated by the firing of former head of the Federation of Screen Cartoonists and later leader of the Screen Cartoonists Guild, Art Babbitt on May 28, which caused 200 animators to go on strike almost immediately. (Sitobabbit) Walt early on had discovered that propaganda and public image were key to selling media, which is why he was so studious about keeping the interior of the workplace â€Å"Christian†. Walt had created the Federation of Screen artists to better control his workers, which was a union that regularly met with him on issues such as wage increases, better hours, less footage quotas, and better work environments. Since Walt was notorious for being a bit cruel and demanding in the office. (rasmussen) Though as soon as Art learned this he created the Screen Cartoonists Guild whose recruiting patterns were not the nicest methods possible but it did get them all to join â€Å"There were these tough union guys who said we couldn’t enter the door unless we joined, so we did. Under protest I joined. Because of the new job classification my salary doubled overnight. So i can’t complain about the union. † (sito) This was a time when union laws were strong under Teddy Roosevelt, more often than not the law would favor the people over the corporation. This was also a time when many Mob bosses were often also Union bosses so it was a give and take situation. Unions were now viewed as less as a helpful barrier between workers and the corporations to something evil, something, Communist. With the Red scare well under way and people were mixing socialist ideologies with communism. Though at this time the idea of communism was quite popular the way patsies were during the prohibition age. It was doing quite well in the underground of society. Even within Disney there was communism, Walt even thought communist agitators were the culprit to the 1941 strike. sito) This all of course is the end result of years of oppressive rule under Walt along with strengthening unions demanding better pay and working conditions. Walt hated those whose ideas drifted more towards the left wing which would fit the image of the highly conservative man he was. In the office an employee could be fired on the spot for any kind of social infraction. If an employee cursed or made any sort of rude engagements with a woman they would be forced to leave and of course there was no drinking allowed in his office. Disney employees under Walt had to get a hall pass to go to the restroom or get up at all† Of course walt was known for his rages, often times screaming at artists who had not met his quotas of 30 to sometimes 60 feet of film in one day. He was also known to be a heavy drinker in his officeâ€Å"You could smell the gin on his breath everyday after lunch† (Sito) Walt testified about the strike in the hearings of the House Committee on Un-American Activities about this and much more calling them â€Å"Communist agitators†, among other less decent things. sito) This of course started the well documented relationship between Walt and the FBI from 1940 till his death. He was promoted to full Special Agent in Charge Contact, which meant he had people under him finding communists and saboteurs, Ronald Reagan being one of his fellow operatives under T-10. He and Reagan Blacklisted many writers, actors and artists for having a differing political belief as that of the reigning government. The FBI also gained access to Disneyland to use as a platform for whatever they want. There is talk online on blogs that the FBI still use Disneyland to monitor foreign nationals entering the park since the threat of communism no longer applies. (HerbertSitoBabbitRasmussen) The relationship Walt had with the FBI and the ability to blacklist anybody he wanted may subscribe to Disney’s amazing rise during this time as a media powerhouse(but thats only speculation) This cozy relationship between Disney and the government has continued through the wonderful world of the revolving door politics. A sad modern relationship that is so commonly seen between politics and private companies. Many who are in executives in Disney will enter into politics and gain high levels positions starting as lobbyists and squeezing their way into actual positions of power in the government. Marsha Macbride for example, worked as an FCC chief of staff to chairman powell for years before sometime in the late 1990’s she started to lobby for Disney and was a major advisor in the clinton administration as well as during the merger of time warner and AOL, which Disney ended up winning and gaining rights along with cash settlements in 2003. The next year she is working as the Executive Vice President for Legal and Regulatory Affairs at the National Association of Broadcasters and still is. (gov relations 1-3) Another is Lisa Caputo who served citigroup, disney vp of communications and as a bill clinton staffer (gov relations 5)or Susan Fox who worked as an fcc advisor before going to work for disney as an advisor between the government on their divisions such as the Disney Interactive Media Group, Disney Channel, the Disney ABC Cable Networks, ABC and ESPN. (gov relations 4) Others include George mitchell who worked in on Board of Directors as well as a US senator. Eileen Oconnor was a news producer for ABC but is now working in a US embassy. Dennis Hightower a former Sr. executive officer transferred to Dep Secretary of commerce. (gov relations 35)There is even a department of Disney called â€Å"Disney government relations† that has a direct link to another department within the FCC. After calling a few times and getting different information I got this â€Å"we work with our partners in government such as the AFA or the FCC to get better standards of broadcasting for the Disney corporation. Basically legally bribing politicians to lower their standards and to take Disney’s side in lawsuits and corporate takeovers. Now a days after Walt’s death Disney has expanded to epic proportions in the media industry. The public face of cuddly animals, children’s fairy tales and building theme parks â€Å"It also owns six motion picture studios, ABC television network and its 226 affiliated stations, multiple cable television networks, 227 radio stations, four music companies, three cruise lines, theatrical production companies, publishing houses, multiple educational shorts, 15 magazine titles and five video game development studios. (gabler)It became the cultural pervader of a perfect world with everything that it put its name on. But there is a darker side to Disney that is up for debate. The side of Disney that is bigoted, American exceptionalist, sexist, racist, and a purveyor of pain and suffering. The propaganda machine that is Disney today. Propaganda has always been an important part in any government, from mummers playing the latest military conquest to Disney’s subliminal messages of obedience in children’s movies. Producers construct fantasy societies that seem to run in perfect harmony where each worker and is happy to work their menial jobs and never aspire to try to raise themselves above their born level. This is seen in the workers of Antz, Sleeping Beauty and Oz. Always with an all powerful â€Å"just ruler†. These stories lead children into blindly following their leaders down the yellow brick road to the great and powerful Oz. â€Å"Workers are quite happy to serve the rich and privileged, never questioning their subordinate position. (giroux pg 102). Another example is the Chicken little movie in 1938, where the people are the chickens, the farmer the government and the fox being intellectuals (with his psychology book) Programming americans, along with all of the other(now banned) wartime disney movies that seep out Walts own personal bigoted morals. Another example is the â€Å"Thrifty Pigs† which is trying to get people to buy war bonds to stop â€Å"the big bad wol f†, or â€Å"Home Defense† which makes fun of the French soldiers as being incompetent. All of these and countless others that were formed to get the people to fight in a war that we had no part in until Pearl Harbor. Or the worst one, â€Å"The spirit of the 43† â€Å"taxes to fight the axis† â€Å"Dont spend your money on things you dont need, give it to the government. † Nothing like big brother Disney. But this side of Disney stops, at least blatantly, after Walts death in 1966 when it became a modern heartless bureaucratic corporation. Yet hidden messages are still within modern movies, though with less obvious programming. â€Å"vciolinguistic construction of social dominance and inferiority in which characters who use mainstream American English tend to be associated with strongly positive actions and motivations† [pg 102 of Giroux] While the antagonist is often of another nationality such as the British voiced Scar or any voice that isn’t middle class Suburbia speech, as seen in Ursula’s louisiana swamp accent. This push es children to view those of the lower social class, dark skinned people or foreigners to be â€Å"evil† and become xenophobic and racist towards anything different than themselves. Disney goes a step further and makes a culture of consumerism, â€Å"without tenements or poverty or urban class conflict Its a native white Protestant dream of a world without blacks or immigrants. , image of small towns characterized by cheerful commerce, with barbershop quartets and ice cream sundaes and glorious parades. (giroux pg 96) Everything media wise that Disney produces ends up becoming a cog in the Disney corporate machine with imaginers spewing out product after product to sell to children and increase profits. Children see a movie and want to emulate the role models perceived, then a commercial comes on after Mickey mouse club house for the newest enchanted Princess gown or Woody’s costume and the kids ask their parents to get it. Children have not just copied the looks of the protagonists in Disney stories but have come to expect those fantasies to play out in real life, when the real world isn’t such a happy place and has no room for such fantasy. People end up growing up focusing on material items and their personal lives instead of focusing on the fixable issues, calling it the American dream. This ideology of apathy is a big problem now with revolving door politics, politicians who promise the same things over and over and never fix them and blame the other side, failing infrastructure, falling public school standards and debt through the roof. Not saying that its all Disney’s fault, of course not. Though almost every American child has seen at least one disney movie, its almost impossible not to be sucked into Disney’s sway since they even show them often in public schools as educational videos never delving deeper. As a social manipulator Disney has taken the fight out of us. Programing us to follow American exceptionalism since the American was the hero is portrayed morally just whilst his/her enemy spoke in an exotic accent along with generating xenophobism of other cultures. Reinforcing children to follow the status quo and not to learn about the rest of the worlds culture outside their own narrow sphere of friends and family, enclosing ourselves in a media shell while proliferating American’s culture and moral values to other nations, who view disney as the true america. Disneyland it is the real country, all of real America† -Jean Baudril ­lard [pg 95 of giroux. ] To be fair, countless other â€Å"childrens shows† show â€Å"non moral/family friendly broadcasting, especially now. Watching Spongebob as a child or the modern shows such as Adventure Time or the Regular Show and then seeing them as an adult. Explaining why my mother would laugh at certain parts of the shows that I didn’t laugh at. I notice now the abundance of sexual jokes I missed as a kid and the references to drugs, crimes, war, and all the other stuff thats messed up with the world. So this kind of hidden messages has been deeply imbedded into all sorts media, they are adults working on childrens shows after all, so i doubt they’d be â€Å"mature†. What is evil about Disney is the corporation and those leading it, not the movies that they put their name on. This culture of consumerism that the corporation has exacerbated has evolved into a new network with companies working together to sell a common goal.

Modern education Essay -- essays research papers fc

During the past few decades we have seen a shift from Industrial work to Information technology work. Recently our country has just recovered from an economic depression. This depression was a â€Å"wake up call† for many people, as they saw highly educated professionals loosing their jobs. Why, were these educated people loosing their jobs?—Did they break the rules, not get along with their bosses, or loose their cool? No, they did not have the flexibility, versatility, and cooperative skills that are needed in business for a changing economy. They were educated in a time when liberal art educations, and individualized work skills were taught at colleges. Layoffs were also due in part to the globilization of the economy. Cheaper labor can be found in other countries, which results in the closing of American factories or a drastic cut in pay for workers. Corporate downsizing, atomization, and an aging population have also contributed to this change in the type of work available (Rifkin 177). As most Americans used to be in the same economic bracket regardless of their line of work, today a worker’s real competitive position in the world economy depends on what kind of job they have (Jacobus 253). Education is the key to creating the worker’s demanded from businesses today. In aviation and other workplaces today, employers are not only looking for highly skilled workers, but for people who are flexible, work well with others and have good problem solving skills. Colleges must implement new teaching approaches and offer specialized degrees now, to prepare students for the needs of employers in the information-technology age. A workers must be flexible to be able to change and grow with the economy and the needs of employers is very important in today’s job market. â€Å"With corporate downsizing and restructuring so prevalent, employers are demanding more of their employees. They must be more versatile and multi-task oriented (Schmiedl 29).† Employees must be able to move from one job to another, and learn new tasks quickly. The more education they have the easier it is to adapt to these changes (Carnoy 123). Continuing education is also becoming more prevalent for today’s workers. To stay at the top of their fields in knowledge and technology, employees must constantly be up-dating their education (Schmiedl 29). Flexibility also ties in with the skill of worki... ...ooner it will trickle down into elementary and secondary schools. Thus making cooperative learning a part of students lives earlier, so they will sooner adjust to it’s style. College professors must implement cooperative learning now, to teach flexibility and working well with others. This change is imperative not only to the success of workers but the entire economy. Workers with out these skills are at a serious disadvantage in getting jobs, and keeping them. Works Cited Carnoy, Martin. â€Å"The Changing World of Work in the Information Age.† New Political Economy 3.1 (1998): 123-129 Jacobus, Lee. â€Å"Why the Rich Are Getting Richer and the Poor, Poorer.† A World of Ideas. 5th ed. Boston: Bedford Books, 1998. 251-267. Johnson, David Johnson, Roger Smith, Karal. â€Å"Cooperative Learning returns to College† Change 30.4 (1998): 26-36 Rifkin, Jeremy. â€Å"A Civil Education for the Twenty-first Century: Preparing Students for a Three Sector Society.† National Civic Review. 87.2 (1998): 177- 182 Schmidl, Joe. â€Å"Changing the Face of Higher Education† Pacific Business News 35.19 (1997): 29 Walker, Lorenn. â€Å"Hands-On Learning will Produce better Problem Solvers† Pacific Business News 33.20 (1995): 27

Literary Analysis Of Black Like Me Essay

Although many people in the 1950s believed that African Americans were inferior to Caucasians, nevertheless their theory was wrong because any flaws African Americans had at the time were due to the way they were treated, not their race. John Howard Griffin discovers this by changing his skin color and living like an African American. John Howard Griffin was an expert on race issues when he darkened his skin and went down south to experience what life was like for an African American. Despite his enlightened view of civil rights, he was fully unaware of what it would be like to become African American. Even though he, like most northerners, was aware of the poor treatment of the African American people in the south, he was unaware of how demeaning it was to be African American and how impossible it had become for African Americans to become successful members of society. When Griffin’s skin was darkened he was treated differently than when his skin was white. He was treated horrifically for no other reason than the color of his skin. He was condescended upon by Caucasians and spoken to vulgarly. On one occasion, he was chased down the street by a Caucasian youth while offensive obscenities were hurled at him. However, the discrimination he endured was not always this obvious. Sometimes it was very subtle. Even before his color change Griffin knew that African Americans were given low paying jobs and were not allowed to work at certain businesses or use some services. He did not know, however, how this treatment made African American life miserable. On page 52, the cumulative effect of the discrimination is explained. â€Å"You take a young white boy. He can go through school and college with a real incentive. He knows he can make good money in any profession when he gets out. But can a Negro- in the South? No, I’ve seen many make brilliant grades in college. And yet when they come home in the summers to earn a little money, they have to do the most menial work. And even when they graduate, it’s a long hard pull. Most take postal jobs, or preaching or teaching jobs. This is the cream. What about the others, Mr. Griffin? A man knows no matter how hard he works, he’s never going to quite manage†¦ taxes and prices eat  up more than he can earn. He can’t see how he’ll ever have a wife and children. The economic structure just doesn’t permit it unless he’s prepared to live down in poverty and have his wife work too.† This lifestyle was forced upon African Americans because of false stereotypes about their race. â€Å"They saw us as â€Å"different’ from themselves in fundamental ways: we were irresponsible; we were different in our sexual morals; we were intellectually limited; we had a God-given sense of rhythm; we were lazy and happy-go-lucky; we loved watermelon and fried chicken.†(162) Sadly, the belief in the secondary status of an African American was widespread. Even intellectuals were misled by scientific studies published in scholarly journals and newspapers. The studies showed that African American people had more illegitimate children, earlier loss of virginity and a higher crime rate than compared to Caucasian people. Because of this, African Americans were discriminated against. This discrimination led African Americans into an ominous standard of living. Griffin, however, explains that the characteristics given to African Americans were not ingrown qualities shared among their race, but rather products of the poor conditions they were forced to live in. Griffin says there is no â€Å"basic difference between black and white†(89) and attributes these characteristics as â€Å"the effects of environment on human nature.† (89) â€Å"You place the white man in the ghetto, deprive him of the educational advantages, arrange it so he has to struggle hard to fulfill his instinct for self-respect, give him little physical privacy and less leisure, and he would after a time assume the characteristics you attach to the Negro. These characteristics don’t spring from whiteness or blackness, but from a man’s conditioning†¦when you force humans into a subhuman mode of existence, this always happens. Deprive a man of any contact with the pleasures of the spirit and he’ll fall completely into those of the flesh.† (90) African Americans were treated poorly because of negative stereotypes associated with their race. However, any truth in these stereotypes was due to their poor treatment, not the color of their skin. If they were treated poorly, they would gain these attributes. They were treated poorly because of these characteristics, the very characteristics that were caused by their poor treatment. This viscous cycle continued until the civil rights movement of the 1960s. In John Howard Griffin’s book Black Like Me, Griffin accurately describes the difference between the way Caucasians were treated and the way African Americans were treated in America’s south during the 1950s. His ability to describe the contrast so accurately stems from the fact that he experienced what it was like to be seen as â€Å"black† and what it was like to be seen as â€Å"white†. Although many southerners at the time believed that Caucasians were superior to African Americans, nevertheless Griffin proves that African Americans are not inferior and that any negative characteristics that exist in stereotypical African Americans are caused by oppression by their Caucasian counterparts.

Image Analysis. Compare and Contrast - 1712 Words

Fonts, Vanessa Image Analysis Final Draft A picture is worth a thousand word Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;†¦show more content†¦Another detail that suggests that this ad appeals to the need for attention is the image of a recognized celebrity as its main attraction. Just as in real life, the paparazzi are going picture-happy trying to catch the game winning shot of the famous Ms. Richie, because she is the center of attention. And of course, many celebrities who are in the spotlight hate being photographed, which the audience can tell through Nicole’s facial expression. Jimmy Choo is a well-known brand that attracts wealthy individuals, but it is a younger crowd that it specifically appeals too. For this reason, Nicole Richie, who is not more than 25 years old in this picture is the one modeling their brand. She’s wearing a V-cut short, off white dress that you would not see many middle aged women wearing. She is also holding a mustard leather tote to accessorize her outfit. Also, her â€Å"bodyguard† which is right behind her is such a weird facial expression, I am not quite sure what emotion he is portraying is in fact a young man too. All the details in this ad clearly appeal to a very young wealthy crowd who is into this kind of clothes and accessories. Not all advertisers do such a great job at taking their point across in an ad. Sometimes there are those ads that you can stare at endlessly, trying to figure out what it is trying to persuade you of buying, but you never understandShow MoreRelatedAn Example Of How The Language Choice, Visual Design, And / Or Interaction Flow Essay1643 Words   |  7 PagesCareer www.Indeed.com www.Snagajob.com Upload a pdf containing screenshots of the two sites/apps in your analysis. These screenshots should correspond to Question 1 in the Compare Contrast portion of the assignment. Indeed Snagajob Homepages In the textbox provided, enter the paragraph you wrote in answer to Question 1: What’s an example of how the language choice, visual design, and/or interaction flow convey a different feel across the two sites/apps? 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